Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid

Detailansicht des Stellenangebots Stellendetails zu: Conversion Rate Optimization (CRO) Manager (all genders) - Hybrid Conversion Rate Optimization (CRO) Manager (all genders) - HybridKopfbereichArbeitBetriebswirt/in (Hochschule)Conversion Rate Optimization (CRO) Manager (all genders) - HybridDeutsche Lufthansa AGVollzeitTeilzeit (Vormittag, Nachmittag, Abend)Kölnab sofortunbefristetGesternStellenbeschreibung

What you’ll do
Drive-forward the CRO strategy/roadmap at Eurowings alongside industry-leaders and technical experts
Set up, launch, and develop A/B tests in the best interest of Eurowings using CRO tools such as Optimizely, Adobe Target, Dynamic Yield, Kameleoon, VWO etc.
Manage and coordinate different stakeholders and contributors within the organization (e.g. Product Owner, Channel Owner, Content, SEO, UX, Data & BI, MarTech) along the entire customer journey
Continuously identify opportunities for improvements of our experimentation platform
Apply targeting and personalization to push CRO to a next level
Create ongoing reports related to core Growth/CRO Programm metrics in the context of a decentralized approach
Pro-actively ensure that the organization has no difficulties in generating unambiguous hypotheses in everyday life and creating first-class concepts from them
Draw conclusions and gain insights from different reports, KPIs, data, etc.

Ihr Profil

What you’ll bring
Strong stakeholder management skills and the ability to convince them regarding CRO best practices by using proper arguments and data
Expertise working in cross-functional teams
Latest knowledge regarding current developments and trends in the CRO domain
A data driven mindset
What you’ll need
Approximately 3-5 years’ experience working as a CRO Manager or similar role
A very strong background in Conversion Rate Optimization (CRO) and application of experiments on web & mobile and other communication channels relevant for Eurowings
Expert knowledge in research tools (like SurveyMonkey, Usabilla or Contentsquare) to get gainful insights from Eurowings' customers
A strong technical background and a solid sales (digital marketing) understanding of Conversion Rate Optimization (CRO)
Several years’ experience in running all CRO activities within a company
Expertise how multi-channel media campaigns, paid search testing, ad text and landing pages and ecommerce platforms work
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.
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