Global Brand Campaign & Marketing Manager (f/m/d)
We’re Banana Beauty - the unapologetic make-up movement born in Berlin. Our mission? To create high-impact make-up, charged in Berlin - made for those who wear their freedom on their face. We don’t follow beauty trends. We write manifestos.
We’re looking for a Global Brand Campaign & Marketing Manager to lead our brand activation universe - across digital, retail, PR, and community. You’ll own the full 360° campaign journey: from concept and planning to execution and performance analysis. This role brings the Activation Team together - aligning Brand Experience, Content, CRM, and Design into one powerful, cohesive engine. You’re both strategic and creative, fluent in brand storytelling, and ready to build campaigns that don’t just perform - they provoke.
- Lead and orchestrate 360° brand campaigns across all markets and channels (Social, Influencer, CRM, Retail, PR).
- Drive creative direction, storytelling, and message consistency across all activation touchpoints.
- Translate Banana Beauty’s brand positioning into bold, culture-driven activations that cut through.
- Guide and align the Activation Team (Brand Experience Manager, Content Creator, CRM & Community Manager) with clear objectives and timing.
- Partner with the Product Manager and Design Director to bring launches to life with impact.
- Manage campaign calendars, budgets, and creative deliverables - from first idea to post-mortem.
- Measure and analyze campaign performance; turn learnings into next-level actions.
- Report directly to the Brand Managing Director and collaborate cross-functionally with Sales, Retail, and E-Com.
- 4+ years’ experience in brand marketing, campaign management, or creative activation (beauty, lifestyle, or D2C preferred).
- A creative mind with a strategic backbone - you see the big picture but thrive in execution.
- Skilled in cross-functional leadership - you bring clarity, energy, and momentum to teams.
- Experience guiding multi-channel campaigns (social, influencer, CRM, retail).
- Strong project management and creative briefing skills.
- Confident communicator - fluent in English; German or French a plus.
- You bring a growth mindset, see opportunities where others see obstacles, and move fast to make things happen.
- Based in Berlin (this is an on-site role - we build culture together, not over Zoom).
- Join a Berlin-born make-up rebellion that’s rewriting beauty culture.
- Work in a fast-moving, high-energy scale-up with real creative freedom.
- Shape the future of a brand that lives between rebellion and sophistication.
- Be part of a team that’s bold, collaborative, and a little bit loud.
Ready to push boundaries?
Apply now and be part of the Banana Beauty uprising.
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